Ofcom Report

1       Key commitments Annual Report Form

1.1    Community Radio Form: Year Ending 31 December 2013

Station details

Licence Number


Station Name

The Hillz

Launch Date


Web address where you will publish this report.


When will the report be published / available to view?

May 2014

1.2     The year in numbers

Please specify the station’s achievements in the year under review in numbers as follows:(some of this may be a repetition of the information supplied in the financial report)

Average number of live hours per week(live material is created at the same time as it is broadcast) 60
Average number of original programming hours perweek(original material includes live plus pre-recorded material, but does not include repeats or automated output). [This figure cannot be less than the station’s live hours alone] 85
The percentage of your daytime output that is speech 30%
Total number of people trained during the year 135
Total number of volunteers involved during the year 155
Total number of volunteer hours per week 140
If appropriate, a list of languages you have broadcast in Polish, Hindi, Farsi, French, Ga, Ewe, Twi, Sudanese Arabic, Romanian, Punjabi, English, Swahili

(There may be some repetition of this information in other sections such as programming.)

Please indicate whether your station key commitments have been delivered during the reporting period: 1 January to 31 December 2013

1.3     Key commitments: programming

Key commitment delivery YES NO
  • Output will typically comprise 70% music and 30% speech (‘speech’ excludesadvertising, programme/promotional trails and sponsor credits).
  • Music output will mainly be outside the mainstream, a high percentage of this fallingunder the category of alternative or international, and less than 5% will currently be inthe top forty charts. It will include music produced by local artists and musicians, andmusic for displaced communities in additional to specific genres such as soul, rockand indie.
  • Speech output will comprise community news and information, interviews anddiscussions, and occasional features on issues of local interest such as health,disability and the environment. Some programmes will be broadcast in communitylanguages addressing local community issues and news from other parts of theworld.
  • Output will be broadcast in English as well as other community languages such asTurkish, Kurdish, Polish, Punjabi, Hindi/Urdu, French and African languages.Community languages featured may vary from time to time depending on communitydemand and availability of volunteers.
  • The service will typically be live for at least 8 hours per day weekdays. (Liveprogramming may include pre-recorded inserts, if applicable.) The majority of theoutput will be locally produced.


1.4     Key commitments: Social gain objectives

Key commitment delivery YES NO
(a) The provision of sound broadcasting services to individuals who are otherwise underserved
  • Hillz FM will target and seek to involve people facing disadvantage, social exclusion and deprivation, people from minority groups, and culturally under-represented; those who consider themselves consumers engaged with and wishing to be informed about these cultures; and persons who live in socially or linguistically isolated communities.The service seeks to provide demand- led relevant media coverage for the large number of people who are currently underserved or excluded by existing media.
(b) The facilitation of discussion and the expression of opinion
  • The station will provide regular opportunities for studio discussion, interviews and listener phone-ins on various topics.
(c) The provision (whether by means of programmes included in the service or otherwise) of education or training to individuals not employed by the person providing the service
  • The station will run accredited courses for 10 volunteers per year (subject to funding).
  • The station will run informal / unaccredited training for 30 volunteers per year.
  • The station will provide training with elements such as basic skills, literacy, numeracy and ICT skills.
  • The station will provide work experience placements for students / young people as and when required. (Referrals will come from local educational establishments or Connexions, for example.)
(d) The better understanding of the particular community and the strengthening of the links within it
  • The station will develop programming that reflects the changing needs in the target community.
  • The station will facilitate raising awareness of local and community issues which affect the target audience.
Additional Social Gain objectives (if any are specified in your licence).    
  • Hillz FM will occasionally include educational self-help features that will assis tindividuals or groups to manage their work lives and businesses.
  • The station will provide information about local services from local statutory and volunteer agencies.


1.5     Key commitments: Access and participation

Key commitment delivery YES NO
  • An open membership scheme will be operated.
  • The station will provide opportunities for 30 volunteers per year to work at the station in various roles including producing and presenting programmes.
  • Hillz FM will work with a wide range of other agencies to provide signposting and referrals into and from our services, therefore widening access opportunities and providing support for individuals.
  • Monthly meetings with the station management will be held to facilitate volunteer input into the running of the station.
  • There will be occasional open days when members of the public are invited to dropin. This is also an opportunity to comment and feedback.
  • Outreach programmes and taster sessions will be set up for community organisations.


1.6     Key commitments: Accountability to the target community

Key commitment delivery YES NO
  • The station will establish a community action group comprising of members who have been elected from the station’s membership. The function of the group will be to feed recommendations to the station’s board.
  • Annual General Meeting with the election of board of directors in addition to open meetings twice a year for station members and members of the public.
  • The station will have a formal complaints procedure which will be published.
  • The station will encourage feedback on air, via the website etc


1.7     Volunteer inputs

Please provide details of the contribution made by volunteers to the station and its operation of the station, such as:

  • The approximate number of hours worked on average per volunteer per week.
  • Any other information to help Ofcom understand the input of volunteers to the station.
Volunteers provide on average 2 hours per week support to the station making an average weekly total of 140 hours of in-kind free support. The input of volunteer’s time is invaluable and contributes enormously to the day to day running and sustainability of the station.

1.8     Significant achievements

We are currently working toward the completion of a three year project funded by BBC Children In Need, providing support to disadvantaged children and young people aged 10-18. We await a decision of a new application to BBC Children In Need for a further three years funding to continue this much needed project which aims to achieve the following three differences in the lives of children and young people through our unique radio taster sessions;

  • Support young people with their personal development & interpersonal skills
  • More young people engaging in education and employment related activities
  • Getting more young people to realize/identify their aspirations/potential

This has enabled us to continue the employment of two members of staff and occasional sessional workers who had previously been champion volunteers.

In January 2014 the stations full time broadcasting license was extended for a further five years until June 2019.

In June 2013 we received a grant from Awards for All to support a radio training outreach mentoring and befriending scheme to work with local schools identified and support the young people and help them settle within their school settings addressing language barriers and educational issues. The roles of the workers will not only support the client group in school but also in the community thus ensuring community cohesion.

In the past year we also secured funding grants through Comic Relief and Whitefriars Housing to deliver of Introduction to Radio training sessions to members of the local community and provide volunteers the opportunity to gain nationally recognised qualifications in some of the following; business admin, information advice and guidance and media communications.

Over the past year the station has provided one day work experience placements for a number of students from various schools, colleges and universities. For many this has been their first time experience in radio broadcasting.

During the school holidays we engaged with groups of local primary and secondary school pupils from new communities such as Romania and war torn countries. One group took part also in our workshops supporting the Coventry Peace Festival during Oct/Nov 2013. Learners participated in our “Rap for Peace” workshops and received mentoring support from local MC rapper & artist “Lady Feisty”.

In the past year we have worked in partnership with other local community organisations who support young people and adults with learning difficulties. One learner from the group excelled and has supported us with community outreach events is now a DJ presenter and has a regular weekly show.

In partnership with Positive Youth Foundation and Coventry Youth Service we have provided radio taster sessions for young offenders as an alternative to mainstream provision.   We have developed excellent links with Coventry University and our local F.E. Colleges two of whom operate Radio under RSL’s. Currently, we have recruited D.J’s, mentors and are in discussions about further areas of work.

Over the past 12 months the station has supported a number of local community events including a number of fundraising and talent competitions held at various locations across the city.   This helped to further extend our reach and raise the profile of the station.

1.10    Audience research

Please provide a summary of any audience research/ data you have collected during the year.

Our audience research data is fairly basic. We rely on feedback on air, comments on our website. We have created an online questionnaire through SurveyMonkey which is available on our social networking sites.The use of professional companies to carry out this research but, would be too expensive currently given our funding restrictions.

  • Our 6 month marketing officer placement implemented an online feedback questionnaire which will this year provide demographics, establish audience views and also develop a young people’s focus group for the station
  • We continue to work with our local universities and volunteers to establish demographics about our audience e.g. age, ethnicity, popular programmes, key listening times, etc. When available these findings will further develop a marketing strategy for the station